Oh How Marketing Has Changed!
These are exciting days to be in “marketing”. Marketing is changing. The marketing mix is getting much more complicated. Below is a great graphic created by Shiv Singh that beautifully illustrates all the tools now in a brand manager’s toolbox for advertising. I think you can easily see how things are evolving! Click on the graphic for a larger version:
Now remember that marketing is much more than just advertising. How this applies to churches is that a church that will take their communication channels and messaging seriously really needs to hire a consultant. Someone who can help them navigate through the options that will best help them communicate their message internally and externally. It is more complex than ever – yet the impact, effectiveness, and affordability is greater than ever.
Churches…please leverage the tools that will help you communicate with excellence – but get some help!
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