A Marketing Success Secret…
One of the best marketing things a business or church can do is to have a blog.
A blog is low cost in dollars but high-cost in time investment. The time and creativity angle is the biggest challenge for most small business owners or ministries. However, the value-add for your organization is massive.
The Marketing Value of a Blog:
- establishes your credibility and industry expertise
- gives your web site credibility with Google so you rank higher in search engines (good SEO)
- keeps your web site fresh with valuable content for your target market
- builds trust with your customers
- gives you a voice and makes your organization more personal
- provides a conversation mechanism with your customers – a way to dialogue with them
I started blogging almost two years ago. It started as an experiment…a marketing experiment. All the cutting edge marketing theory was that a blog was an excellent new marketing tool for organizations. So, I started blogging to test the theory.
My Conclusion:
It works. I have seen all the above value points play out for myself and for other small businesses over the past two years. Blogging on one level is hard because you have to maintain momentum.
For me personally, most of the time, I don’t find it hard to find something to write about each day. The landscape of marketing is changing all the time with new technologies, new social media, new perspectives that can help small business owners and ministry leaders. I have found that the more I write the more I want to write. Interestingly, I don’t really consider myself a writer…but I have now written over 330 blog posts.
Sadly however, I have seen many blogs started and many of those fade out. My Google Reader is littered with blogs that I was subscribed to but who’s owners have not written a post in months. Marketing is a journey – not a quick fix. It is an investment. A blog is part of that investment, one that is very worth starting and sticking with.
If you have a small business and you don’t have a blog – I challenge you to consider starting one – experiment with it. If you have one but you are not writing consistently – I challenge you to pick up your socks and invest in your blog, your business, your customers, and your online reputation. There are few other marketing things that you could do that in the grand scheme of it all cost so little but yield such great marketing impact.
What has your experience been with writing a blog? If you haven’t why not?
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