How Are You Doing On Your Marketing Journey?
Marketing is a journey…
Not a quick fix.
Marketing is tied into everything your organization does every day. It is how you represent yourself in everything you do. Marketing is about the impressions you make – the first impressions and the on-going ones. Marketing is all about the relationships you develop.
Marketing Is:
- how you answer the phone
- what your web site looks like and how easy it is to navigate
- what the sign looks like on your building
- how you keep the landscaping around your building
- how clean your customer bathrooms are
- how you determine and meet your customer’s real needs
- how you deal with problems that arise when your customer interacts with your products
- how you dress
- what your business card looks
- the impression your customer has when thy pull in the parking lot…and then walk in the door
I could go on and on. Marketing in my opinion, is connected to everything you do. Think about that. Everything you do when interacting with a customer whether you provide a product or a service is marketing. It is everything they experience when connecting in any way shape or form with you and your organization.
The Marketing Journey
So, marketing is not just a one off advertising campaign. It is not just an e-mail you send. It is not just a flier you create. Marketing starts when your organization opens the doors and goes on every day in everything you do.
So, that should make all of us reflect on the organizations we are connected with and be determined to do everything with our highest level of excellence (not perfection). Just keep in mind the impressions you make with your customers at every contact point they have with your organization. The better the customer experience, the better the chance of earning the relationship – not just once but in an on-going capacity.
What do you think – is marketing wrapped up in everything you or your organization does? How are you doing on your marketing journey?
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