Archive for October, 2009
A Marketing Success Secret…
One of the best marketing things a business or church can do is to have a blog. A blog is low cost in dollars but high-cost in time investment. The time and creativity angle is the biggest challenge for most small business owners or ministries. However, the value-add for your organization is massive. The Marketing [...]
Today You Need To Laugh
I think all of us – you in particular, need to laugh today – so watch this. Ignore the fact that the beginning is not in English:
Shouldn’t I Be Thankful?
It is Thanksgiving Day here in Canada. I thought it would be a good opportunity to perosnally share some of the things I am thankful for today: realizing and accepting the gift that Jesus gave to me a wife that is my best friend and encourages me to be who I am a family (parents, [...]
Save Major Money on Your Next Hotel
Everyone likes to save money when they travel right? Hotels are becoming increasingly expensive. I want to share with you how I discovered a great way to save money on your next hotel…and still stay at an awesome place… I learned about Priceline.com in June – I had “heard” about it but didn’t really understand [...]
Inspiration for Change
I came across this video below today. It should be an inspiration for anyone in any type of organization – great for those of you in small businesses or those in leadership at churches . It drives home the impact of creativity. Find ways to pleasantly surprise people Give them a chance to interact Make [...]
Oh How Marketing Has Changed!
These are exciting days to be in “marketing”. Marketing is changing. The marketing mix is getting much more complicated. Below is a great graphic created by Shiv Singh that beautifully illustrates all the tools now in a brand manager’s toolbox for advertising. I think you can easily see how things are evolving! Click on the [...]
Marketing or Communication
I want to know your thoughts…yes…your thoughts. The more I talk with church leaders the more I see the resistance to “church marketing”. When I begin to talk about marketing the church there are mental barriers to overcome. When I start with a different tact and filter the conversation by discussing church communication there is [...]
