Archive for October, 2009
Marketing Idols
Our culture is all about raising people up on pedestals. Heroes. Stars. Celebrities. Idols Let’s be honest. That’s what “marketing” does. It raises idols. Maybe we need to rethink this. Take a few minutes (6 minutes actually) to watch pastor Mark Driscoll’s response to this when he was interviewed by ABC’s Nightline last night – [...]
The Art of Being Useful
Recently I have been spending some time on different church web sites to get a sense for how useful they are. When I say useful, I mean more than easy to use… Easy To Use A church web site has to be easy to use. The navigation needs to be very intuitive and the section [...]
Lord Save Us From Your Followers
An interesting new documentary that is releasing across North America. What do you think? Good? Will you go see it?
The Power In Your People
Last week I wrote a post about The Church Planter’s Top Two Marketing Tools – the focus was on the importance of a church web site and the value of invitation cards. I firmly believe these are two critical tools. Yet, because church marketing is essentially telling your story, I wanted to expand on my [...]
