Archive for May, 2010
Jesus: Product?
Yes, I know, this is a touchy topic. Last year, I wrote a post titled Marketing Jesus – in response to a Christianity Today article titled Jesus is Not A Brand. So, is Jesus a product? Well, he is a person, he is the son of God. If you are a Christian, a Jesus follower, [...]
Pastor Bloopers
This week I wrote that churches should utilize video in their marketing. As I was researching some churches who had created promotional videos and posted them on YouTube, I discovered this blooper out-takes real from The Bridge Community Church in Decatur, Indiana. Good for them for sharing this with the world. Enjoy a good laugh [...]
Top 5 Marketing Tools for Small Churches
In Canada 46% of churches have an attendance of less than 75 according to a 2003 research study by Outreach Canada. In the USA, a study done by the Hartford Institute in 2006/07 contends that 59% of churches have less than 100 people in attendance. The majority of churches are small communities. As a result, [...]
Ministry Video Marketing
As I wrote yesterday, the relevance of YouTube in our culture compels us as church leaders to utilize this media to promote our ministry. Video can “speak” to people in ways that audio or print cannot. Why Video People are visual learners. Video is more personal. Video is more active. Video Value The real value [...]
The Importance of YouTube To Your Organization
YouTube has been “alive” for five years. The emergence and wide-spread adoption of broadband high speed Internet connections has facilitated the growth and integration of this site and the technology of online video into our modern culture. As a result, I personally believe that every organization, church or small business, should leverage some of its [...]
Get The Christianese Out Of Your Church Marketing
Every industry in business has its “lingo”. Terminology that you would only know or understand once immersed in the culture. Churches have the same problem. We have our own sayings, phrases, references, and terminology that those outside of church know nothing about. Churches today need to become increasingly sensitive to the fact that we need [...]
I Hate VBS
VBS – Vacation Bible School. For decades, VBS’s have been a core ministry staple of most churches. The majority of protestant churches I know offer some sort of a week-long vacation Bible school program for the children of their communities. Almost every church that does a VBS program will tell you that one of the [...]
