The Importance of YouTube To Your Organization
YouTube has been “alive” for five years. The emergence and wide-spread adoption of broadband high speed Internet connections has facilitated the growth and integration of this site and the technology of online video into our modern culture.
As a result, I personally believe that every organization, church or small business, should leverage some of its promotion via video and via YouTube.
The Stats Tell The Story
Here are some statistics to validate the importance of YouTube:
- 3rd most visited website (according to Alexa)
- Localized in 23 countries across 24 different languages
- 15 – The average number of minutes people spend on the site each day
- 24 Hours of video uploaded to YouTube every minute
- 45 Million home page impressions every day in the US alone
- 70% of YouTube traffic comes from outside the U.S.
- 100 – Years of video scanned by copyright management technology, Content ID, every day
- 1700 – Years it would take you to watch the hundreds of millions of videos on YouTube
So, YouTube is very important in your web strategy. Tomorrow I will suggest how you might strategically leverage YouTube.
Stats via TechCrunch.
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