Jesus: Product?
Yes, I know, this is a touchy topic.
Last year, I wrote a post titled Marketing Jesus – in response to a Christianity Today article titled Jesus is Not A Brand. So, is Jesus a product? Well, he is a person, he is the son of God. If you are a Christian, a Jesus follower, a student of Jesus if you will – then he is your saviour. He is your hope, purpose, and peace.
Is He a Product?
To those who are not Christians, he is. He is a spiritual product. One of many options to be considered if/when they choose to investigate religions and spirituality. He is a choice.
Brett Borders wrote a post on May 17th for Church Marketing Sucks (which seems to have been lost in their design upgrade so I can’t link to it) titled Jesus As A Product. In his thought provoking commentary he writes:
But for those who don’t know Jesus, he is just another product. One that sits there in the Great Spiritual Salad Bar along with Budda, Humanism, Materialism, Good Person-ism and a lot of other things.
Whether you like that or not, it is true. The sad thing is, most people are not interested in the spiritual salad bar. However, at some point or another, people are drawn to ask questions with spiritual overtones. When they do, how is your church representing Jesus? How are you communicating, selling, marketing, his value as a viable option to be considered by those looking for answers?
Pause
I think that in most cases, churches don’t look at people in their communities with this mindset. We assume that Jesus is the obvious answer to all their questions. He IS the answer – but how is your church positioning his value-add? We all like to think we are doing a great job, but if someone were looking on my church web site, would they get any indication that Jesus can solve their innermost pain, provide renewed life purpose, or be relevant to them? Or, does our church web site represent “us” as an elitist spiritual insiders club with a bunch of programs for those who are privileged to be members?
I don’t have all the answers or solutions on how to change what we are all currently doing. I just think it is worth a little introspection so we can look at our church web sites through a different lens and ask some reality-check questions. Do we provide any real meat, any real relevance, any real insight, into Jesus so that someone standing on the outside, looking to make a spiritual choice, a spiritual decision – that they could get enough product information that would cause them to consider Jesus as a choice?
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http://navigateyourmarketing.com/ David Tonen
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