What Do People Think Of When They Think Of You
Jerod over at the web site Church Juice posted an article earlier this week titled “Marketing Isn’t a Bad Word if You Think of It Right“ – the article references a Collide Magazine article. So often, leaders in churches struggle with combining marketing with ministry. Yet, marketing is simply storytelling and impressions that you, your community, culture, and environment make on people. All these things help form opinions, emotions, and reactions – both for visitors and regular attenders.
Leaders need to step back from their preconceived idea that marketing is merely advertising and look at it from a more macro perspective. Maybe then there will be a recalibration of their mindset and a refreshed view that all a church (or any organization for that matter) does is a marketing and communication function and therefore tells a chapter of their story. Read Jerod’s article to enlarge your understanding of marketing as it related to the church…
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