Knowing Your Audience
We are just a couple weeks away from the 2012 Superbowl Ads weekend. One of my favorite times of the year…for the game and for the ads! The smart companies, who have invested a ton in their ad production and placement are leveraging social media to advance their marketing reach and impact.
Volkswagen knows that one of their core demographics is the Star Wars generation. To to play on that nostalgia, they have created another ad themed around this and integrated…dogs. People of all demographics like animals in ads don’t they? The combination is a perfect mix that makes you want to watch it more than once. It is sure to be a hit with viewers and sure to help their brand impact. It will also go viral through social media. And this is just the “teaser”.
What could churches do to be more creative to connect with people in their communities. Be inspired!
If you cannot see the ad click here…
So, does this ad resonate with you?
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