One of the key points in this video is
“Get Visual: Bump up the quality of images on your site“.
Church leaders: how can we be more creative with the images on our church websites so that people would be motivated to pin them?
Yesterday was the 7th Birthday for YouTube.
They appropriately created this video to celebrate their special day. (Click here if you cannot see it embedded in the post)
Some key stats for you to know:
- On January 23, 2012 Youtube surpassed over 4 Billion views per day
- As of May 2012 there are over 72 hours of video uploaded to Youtube every minute
- 65% of the North American population is projected to own a smart-phone or tablet by 2015
The Search Story
Two weeks ago I was talking with a couple that was new to our church. As I frequently do, I asked,
“How was it that you came to be here at LifeBridge today?“
They told me their story of how they had just been transferred to the city and then the husband said
“the other night we were on Youtube and we typed in Churches in Halifax, discovered a sermon by your pastor and decided we would come check out this church”.
Did you get that? They searched in Youtube not in Google. Youtube is now the Internet’s second largest search engine and people are using it to find churches. Youtube is a channel for you to give life to your church. To promote your events, tell your story, and post your sermons.
In my opinion, a one minute Youtube video can communicate more of your ministry culture and your passion for people than all the written text in the world. Your church needs to use Youtube. Imagine the creative ways you could leverage it!
Please feel free to tell some stories of how your church has used or is using Youtube to support your ministry in the comments below.
In Episode #23 of the Ministry Story Podcast I talked with Mark MacDonald and we discussed what brand postioning is and how important it is to your church’s communications strategy and effectiveness.,
Listen to How to Position Your Church
If you don’t already know my story (the spiritual and the business stories) then I invite you to read the Winter 2012 edition of Integrity Magazine…it will tell you all you need to know!
I welcome your feedback and comments. If you or anyone you know would like a copy of the print version send me your mailing address (via email @ David@DavidTonen.com) and I will gladly mail you a free copy.
You may read the digital magazine embedded below or via this link.