Blog
Brilliant Next Product from Google
As many of you know, I am a huge fan of Google (even if they are taking over the world).
Today they release the Beta of this new product and it is, in my option, a brilliant marketing move by Google.
You can see their marketing page here (the video is alo on this page) and I encourage you to sign up for the Beta test today: Gmail Motion
Does Your Church Brand Resonate?
This week, I spent some time talking with Kerry Bural from The Resonate Group about church branding.
Kerry very passionately believes that good church branding is about connecting with people. He asks – what really drives what your ministry is doing? As a church leader, you’ll want to think this through as you listen in to his vast experience working with ministries on branding. He said the best brands are built when focused on relationship.
Kerry also quoted his favorite branding definition that comes from John Jantsch:
“Branding is the art of becoming knowable, likeable, and trustable.“
If you are serious about building an effective brand for your church – you’ll want to spend a few minutes and learn from Kerry. I published the first half of our conversation today and will publish part 2 next Monday.
Listen to Episode #12 of the Ministry Story Podcast: Church Branding That Resonates – a conversation with Kerry Bural.
The Strategy Behind the STORY
The more I work with churches, the more I am convinced that having a church marketing or communications strategy is a key element to successfully reaching people in your community and significantly makes your church better stewards of your human, time, and financial resources.
I can best explain it with my STORY process. Let me expalin it to you in this short 1-minute video:
If you can’t see the video - you can link to it directly on YouTube here…
You may want to consider a church marketing plan for your ministry. Contact me and we will begin that dialogue!
What do you think?
5 Ways To Create A Great Visitor Experience
This week’s Ministry Story Podcast episode #11 is the conclusion of my interview with Anthony Coppedge.
Anthony wrote a blog post earlier this year which he called The Disney Experience at Church. We discuss his five key observations:
- Leverage the Web – User Testimonials
- On-Site Arrival
- Deliver What Your Selling
- Consistent Impressions
- Have a Heart
So, please take some time to listen to part one and then part two so you can implement some of the concepts Anthony shares so your church can generate a great experience for your visitors.
Is Your Church Filled with Managers or Leaders?
Thought leader Seth Godin gives his take on the difference between management and leadership – something for church leaders to consider!
