Archive for Environment
5 Ways To Create A Great Visitor Experience
This week’s Ministry Story Podcast episode #11 is the conclusion of my interview with Anthony Coppedge. Anthony wrote a blog post earlier this year which he called The Disney Experience at Church. We discuss his five key observations: Leverage the Web – User Testimonials On-Site Arrival Deliver What Your Selling Consistent Impressions Have a Heart So, please [...]
A Disney Church Experience?
Can a church offer a visitor a similar experience and visitor anticipation as Disney? Can going to church actually be as exciting as going to Disneyland? In this week’s Ministry Story church communications podcast, I talk with Anthony Coppedge, Director of Communications at Fellowship Technologies. Anthony shares his recent Disney experiences and some powerful insights that church leaders can [...]
Eco-Integrity
Since naming my company Marketing Integrity, I have been quite tuned in to anything that has to do with integrity, period. Marketing or not. I came across a blog post by Tim Sanders today called Turn the Lights Out, The Party’s Over. Tim reminds us of the old saying that “integrity is what you do [...]
Greenwashing
Terachoice Environmental Marketing in Ottawa defines greenwashing as a term that is used to describe the act of misleading consumers regarding the environmental practices of the company or the environmental benefits of a product or service. It is sad, but many companies have chosen to market themselves or their products with a green label to [...]
Apple Distribution
OK, it is a new day for me. The end of the PC and the beginning of the “Apple Era”. Today I begin my journey with the MacBook Air. Marketing Integrity needed a new computer, so an investment was made. I won’t bore you with the decision making process, but rest assured it was a [...]
Green Lights?
This week, I have been a little less active in blogging because I am on the road, away from Halifax, on a business trip in southern Ontario. When I checked into my hotel room the other night, I was surprised as I opened the door to discover that every light in the entire room, plus [...]
