Archive for Excellence
5 Ways To Create A Great Visitor Experience
This week’s Ministry Story Podcast episode #11 is the conclusion of my interview with Anthony Coppedge. Anthony wrote a blog post earlier this year which he called The Disney Experience at Church. We discuss his five key observations: Leverage the Web – User Testimonials On-Site Arrival Deliver What Your Selling Consistent Impressions Have a Heart So, please [...]
A Disney Church Experience?
Can a church offer a visitor a similar experience and visitor anticipation as Disney? Can going to church actually be as exciting as going to Disneyland? In this week’s Ministry Story church communications podcast, I talk with Anthony Coppedge, Director of Communications at Fellowship Technologies. Anthony shares his recent Disney experiences and some powerful insights that church leaders can [...]
Church Marketing Insights From A Mystery Worshiper
I recently met Greg Atkinson at a conference and he graciously gave of his time to sit down with me to record our conversation about his experiences as a church mystery worshiper or church secret shopper. He is hired by churches all over the Unites States to come in “unannounced” and provide feedback on his experiences as a first-time [...]
Are You Marketing Like Jesus or The Devil?
A Guest Post by Michael Holmes: A friend of mine wrote a post that had me thinking It was entitled: “Are you literally marketing like the devil?” Now doesn’t that just stop you? It stopped me. And it got me thinking about marketing: What it is What most people think its not And why Jesus was [...]
How Are You Doing On Your Marketing Journey?
Marketing is a journey… Not a quick fix. Marketing is tied into everything your organization does every day. It is how you represent yourself in everything you do. Marketing is about the impressions you make – the first impressions and the on-going ones. Marketing is all about the relationships you develop. Marketing Is: how you [...]
Outstanding
Do you know a church that is “outstanding”? Outstanding is a term we use to describe something that impresses us. Something that goes above an beyond our expectations. Is there a church that you would say is outstanding? If yes, what is it about that ministry that makes them outstanding? Usually, it is not that [...]
Church Leaders Need A Marketing Education
Most seminaries do not offer courses in marketing. The focus of pastoral education is on preaching, teaching, doctrine, and theology – and it must be. However, most seminaries do not offer adequate training and equipping of the every day operational duties of a church organization. Most churches in North America are single pastor congregations. These [...]
