Archive for Sales
Implanting Entrepreneurship In Kids
I came across this interesting video (embedded below) which was a TED Talk at TEDxEdmonton by Cameron Herold. The talk doesn’t have anything specifically to do with church marketing, but the principles will get you thinking. Cameron shares some of the entrepreneurial skills he developed as a child and what I like about it is that there are some [...]
The Anglican Marketing Train-wreck
The Anglican Church of Canada announced that it has launched a corporate sponsorship program to fund their upcoming national convention (Synod) in Halifax, Nova Scotia, June 3-11, 2010. Globe and Mail story… Business vs Religion Debate This is an interesting move by the denomination which its director of communications admits is motivated purely by money: [...]
The Power of Your Name
From Seattle, Washington. Yesterday as we walked through Pikes Place Market something powerful happened. We had stopped to buy Starbucks coffees so we could stroll and sip as we took in the shops and market stalls. We approached one produce vendor. He immediately engaged my wife in conversation. “Shelly”, he said, “would you like to [...]
If I Could Rid My Life…
John over at ChurchCrunch.com has come up with a community building Topic of the Week blog challenge where he is encouraging those of us who write frequently to all chime in on the same topic to share ideas, create community, and conversations of “sheer awesomeness. I will gladly take the challenge! This week’s topic is: If you could [...]
Your Marketing Up in Smoke?
Last weekend here in Halifax, Nova Scotia, merely a few kilometers from my home, a massive forest fire broke out. It was like nothing ever seen in this area in my lifetime. The fire consumed over 2000 hectares of forest and two homes. Given the number of homes in that area of the city it [...]
Connect
The goal has been, and always will be, to find a way to connect with your target audience in a way that is compelling, relevant, and timely. You make it more difficult for yourself, as an organization, when you put a language barrier between yourself and your audience. – Media Rules pp.22 by Reich and [...]
Sink The 8-Ball
Pool is a game of angles. I was shooting pool with a colleague tonight. I managed to force all three games with him down to the final ball. Both of us trying to sink that elusive “8-ball”. Somehow, I managed to lose all three games. So close and yet, so far. Close to victory yet [...]
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