Archive for Marketing
Good Intentions
If you are like me (and you are), you have many personal good intentions that never translate into actionable realities. Churches have the same problem. Church leaders have many good strategic intentions but they often never get implemented either. Today I wrote a post for Media Salt titled Good Intentions. You know, it is not [...]
Does Your Church Target?
Today I wrote another post for MediaSalt.com called Who Are The People In Your Neighbourhood? In this post I would like church leaders to consider who their target market is. I belive that a responsible church will identify a target demographic(s) and strategically plan their programs, outreach, and communication in a focused and effective way [...]
The Signature of Mediocrity
Today was Day 1 of the 2010 Global Leadership Summit. The summit is a must-attend conference in my yearly schedule. Jim Collins spoke this morning and something he said really resonated with me: “The signature of mediocrity is chronic inconsistency.” For a long time, I have felt that churches accept mediocrity in their communication. Churches have the [...]
Does Your Church Have a Man Plan?
Most churches struggle to appeal to and attract men. Does your church? Think about the ways your church is or is not practically reaching men. Do you have a strategy? Maybe your church needs a man plan – a strategy that is proven to work in attracting men into a journey towards a real relationship [...]
Twitter: The Greatest Leadership Tool Ever Invented
Got your attention? During an interview (below), which I discovered on a blog post of one of my new Twitter connections Don Miller (no, not the famous author), Michael Hyatt (CEO of Thomas Nelson Publishers) says: “I think Twitter is maybe the greatest leadership tool ever invented.” Michael is an extremely busy leader who makes [...]
