Archive for Marketing

2010 Olympics: Marketing Biathlon Gold Medalist

In honour of the 2010 Winter Olympics in Vancouver:

Catriona Le May Doan: What I’m Made Of

Catriona was an Olympic gold medal winner for Canada as a speed skater in 1998 and 2002.  Last night, during the opening ceremonies of the 2010 Winter Games in Vancouver, Catriona was one of the final Olympic torch bearers that lit the Olympic flame cauldron.  Take a few minutes to watch this video (which was [...]

Is Your Church Keeping Pace With The Social Media Revolution?

How To Foster Two-Way Communication Through Your Church Web Site

Last week, I wrote a post titled How Every Church Should Communicate to look at the value-proposition of your church web site as a mass-communication medium.  From that post, a member of the Marketing Integrity community asked this question:
“Do you have some suggestions for HOW to foster two-way communication through a website? Or how Facebook/Twitter [...]

Real Social Networking vs Fake Social Networking

Seth Godin, a well known marketing leader, on social networking for business:

Where are the real relationships?  Are there people online in your relationships who you would go out of the way for or that would go out of their way for you?
Personally, I have made some incredible connections with people online that I have never [...]

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