Archive for Advertising
How Are You Doing On Your Marketing Journey?
Marketing is a journey…
Not a quick fix.
Marketing is tied into everything your organization does every day. It is how you represent yourself in everything you do. Marketing is about the impressions you make – the first impressions and the on-going ones. Marketing is all about the relationships you develop.
Marketing Is:
how you answer the phone
what your [...]
A Marketing Success Secret…
One of the best marketing things a business or church can do is to have a blog.
A blog is low cost in dollars but high-cost in time investment. The time and creativity angle is the biggest challenge for most small business owners or ministries. However, the value-add for your organization is massive.
The Marketing Value of [...]
Inspiration for Change
I came across this video below today. It should be an inspiration for anyone in any type of organization – great for those of you in small businesses or those in leadership at churches . It drives home the impact of creativity.
Find ways to pleasantly surprise people
Give them a chance to interact
Make the ordinary become [...]
Oh How Marketing Has Changed!
These are exciting days to be in “marketing”. Marketing is changing. The marketing mix is getting much more complicated. Below is a great graphic created by Shiv Singh that beautifully illustrates all the tools now in a brand manager’s toolbox for advertising. I think you can easily see how things are evolving! Click on the [...]
Marketing or Communication
I want to know your thoughts…yes…your thoughts.
The more I talk with church leaders the more I see the resistance to “church marketing”. When I begin to talk about marketing the church there are mental barriers to overcome. When I start with a different tact and filter the conversation by discussing church communication there is a [...]
