Archive for Advertising
Volkswagen: Superbowl Champs
In my opinion, Volkswagen won the 2011 Superbowl ads championship. They released their Passat ad five days early on YouTube and it is brilliantly creative and swept across the world with over 13 million views as of this writing. Their second ad in this year’s list was the new “Black Beetle” commercial. Sleek! Well done [...]
Creativity, Connection, and Cuteness
Great creativity, consumer connection, and cuteness all rolled into one car ad that is sure to go viral.
Give Your Church Some Good WOM
WOM…Word of Mouth. Often called Word of Mouth Marketing is the most powerful marketing your church can leverage. Trust + Talking It is the power of building off of the trust relationships people have in their sphere of influence, their networks with their friends, family, colleagues, and neighbors. When people talk positively about a product, service, or organization [...]
Defining Church Marketing
Tension As I have come to work closely with churches, I have discovered that there is a real misunderstanding about what marketing is. As a result, tensions often rise when you use the words “church” and “marketing” in the same sentence! Marketing is Not Just Advertising I think a great deal of that tension comes from the mistake that [...]
My Favorite Creative Video of 2010
Creativity is important in your communication strategy. If your message looks just like everyone else’s then your church becomes invisible amidst the stream of noise in people’s lives. Youtube has proven that people have time to watch the messages that captivate them…and they’ll even pass the great ones on to their friends. That’s called “viral”. [...]
Can Your Church Go Viral – Like Grover?
Ok, so every organization would love to have a video with millions of views on YouTube right? Ah, the coveted viral video scenario! Earlier this year, Old Spice created a new ad campaign in mainstream media that they then began to support through social media. The campaign has been deemed a business, marketing, an cultural [...]
Does Your Church Have a Man Plan?
Most churches struggle to appeal to and attract men. Does your church? Think about the ways your church is or is not practically reaching men. Do you have a strategy? Maybe your church needs a man plan – a strategy that is proven to work in attracting men into a journey towards a real relationship [...]
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