Archive for Advertising

How Are You Doing On Your Marketing Journey?

Marketing is a journey…
Not a quick fix.
Marketing is tied into everything your organization does every day.  It is how you represent yourself in everything you do.  Marketing is about the impressions you make – the first impressions and the on-going ones.  Marketing is all about the relationships you develop.
Marketing Is:

how you answer the phone
what your [...]

A Marketing Success Secret…

One of the best marketing things a business or church can do is to have a blog.
A blog is low cost in dollars but high-cost in time investment.  The time and creativity angle is the biggest challenge for most small business owners or ministries.  However, the value-add for your organization is massive.
The Marketing Value of [...]

Inspiration for Change

I came across this video below today.  It should be an inspiration for anyone in any type of organization – great for those of you in small businesses or those in leadership at churches .  It drives home the impact of creativity.

Find ways to pleasantly surprise people
Give them a chance to interact
Make the ordinary become [...]

Oh How Marketing Has Changed!

These are exciting days to be in “marketing”.  Marketing is changing.  The marketing mix is getting much more complicated.  Below is a great graphic created by Shiv Singh that beautifully illustrates all the tools now in a brand manager’s toolbox for advertising.  I think you can easily see how things are evolving!  Click on the [...]

Marketing or Communication

I want to know your thoughts…yes…your thoughts.
The more I talk with church leaders the more I see the resistance to “church marketing”.  When I begin to talk about marketing the church there are mental barriers to overcome. When I start with a different tact and filter the conversation by discussing church communication there is a [...]

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