Archive for Advertising
Marketing A Church In Canada
Canada is a different culture from America. There is a completely different perspective of the Christian Church in Canada. We are a large country geographically (second largest in the world), yet our population is comparatively small. Across this great land, churches are shrinking and closing their doors. It is not that there isn’t a hunger for spiritual things – it [...]
Jesus: Product?
Yes, I know, this is a touchy topic. Last year, I wrote a post titled Marketing Jesus – in response to a Christianity Today article titled Jesus is Not A Brand. So, is Jesus a product? Well, he is a person, he is the son of God. If you are a Christian, a Jesus follower, [...]
Everything A Church Does Is Marketing
Sadly, there are still many churches where mixing the words “church” and “marketing” in the same sentence causes conflict. I think this is because many people equate marketing with advertising. Advertising is merely one function of marketing. Sometimes this struggle lies with people perceiving that “the church” should not be using the methodologies of the [...]
How Are You Doing On Your Marketing Journey?
Marketing is a journey… Not a quick fix. Marketing is tied into everything your organization does every day. It is how you represent yourself in everything you do. Marketing is about the impressions you make – the first impressions and the on-going ones. Marketing is all about the relationships you develop. Marketing Is: how you [...]
A Marketing Success Secret…
One of the best marketing things a business or church can do is to have a blog. A blog is low cost in dollars but high-cost in time investment. The time and creativity angle is the biggest challenge for most small business owners or ministries. However, the value-add for your organization is massive. The Marketing [...]
Inspiration for Change
I came across this video below today. It should be an inspiration for anyone in any type of organization – great for those of you in small businesses or those in leadership at churches . It drives home the impact of creativity. Find ways to pleasantly surprise people Give them a chance to interact Make [...]
Oh How Marketing Has Changed!
These are exciting days to be in “marketing”. Marketing is changing. The marketing mix is getting much more complicated. Below is a great graphic created by Shiv Singh that beautifully illustrates all the tools now in a brand manager’s toolbox for advertising. I think you can easily see how things are evolving! Click on the [...]
