Archive for Advertising
Marketing or Communication
I want to know your thoughts…yes…your thoughts. The more I talk with church leaders the more I see the resistance to “church marketing”. When I begin to talk about marketing the church there are mental barriers to overcome. When I start with a different tact and filter the conversation by discussing church communication there is [...]
Marketing Idols
Our culture is all about raising people up on pedestals. Heroes. Stars. Celebrities. Idols Let’s be honest. That’s what “marketing” does. It raises idols. Maybe we need to rethink this. Take a few minutes (6 minutes actually) to watch pastor Mark Driscoll’s response to this when he was interviewed by ABC’s Nightline last night – [...]
The Power In Your People
Last week I wrote a post about The Church Planter’s Top Two Marketing Tools – the focus was on the importance of a church web site and the value of invitation cards. I firmly believe these are two critical tools. Yet, because church marketing is essentially telling your story, I wanted to expand on my [...]
Will Catholics Come Home?
The Catholic Church in America is launching a new marketing campaign called Catholics Come Home. They have a designed a special web site for the campaign CatholicsComeHome.org and a series of television ads to compliment a broad media blitz. The campaign will roll out on a diocese by diocese basis starting prior to Christmas. This [...]
Rendering Authentic Church Marketing
Today, I discovered the video below which is a talk by Joseph Pine at the TED (Technology, Education, and Design) Conference in 2004. Joseph’s 15 minute presentation is primarily a discussion for business people on providing authentic experiences for customers. However, I think there are a lot of correlations and points of note for churches [...]
What Will You Do That No One Else Is Doing?
How do you feel when you read this quote? “The church’s message never changes but its methods must change.” – Craig Groeschel I know for a fact that for some of you I would hear an immediate ‘Amen”. From others it probably illicits uncertainty and a myriad of other thoughts and emotions. Often churches do [...]
Church: Invest In Your Logo
Let’s be honest…most churches do not take their logo seriously. Many churches have no logo at all, those that do had it designed or cobbled together 25 or more years ago…and it looks like it. A logo is one of the first things that someone you or your church comes in contact with for the [...]
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