Archive for Blogging
Marketing Your Church in 2011
Welcome to a New Year! It is hard to believe it is the first day of 2011. This is a big year for me personally as I am now officially launching MinistryStory.com – a church and ministry marketing service to help churches communicate with greater effectiveness, impact, and excellence. Churches have the greatest story on [...]
Can Your Church Go Viral – Like Grover?
Ok, so every organization would love to have a video with millions of views on YouTube right? Ah, the coveted viral video scenario! Earlier this year, Old Spice created a new ad campaign in mainstream media that they then began to support through social media. The campaign has been deemed a business, marketing, an cultural [...]
Lost In Social Media
This is my first written blog post in over 5-months. My last written post was October 27, 2009. Five Months. Twenty seven weeks. One hundred and ninety days ago. Over this time period I also refrained from active use of Twitter, Facebook, and other social media channels of our day. I went cold-turkey – off [...]
How To Foster Two-Way Communication Through Your Church Web Site
Last week, I wrote a post titled How Every Church Should Communicate to look at the value-proposition of your church web site as a mass-communication medium. From that post, a member of the Marketing Integrity community asked this question: “Do you have some suggestions for HOW to foster two-way communication through a website? Or how [...]
A Marketing Success Secret…
One of the best marketing things a business or church can do is to have a blog. A blog is low cost in dollars but high-cost in time investment. The time and creativity angle is the biggest challenge for most small business owners or ministries. However, the value-add for your organization is massive. The Marketing [...]
Church Leaders Need A Marketing Education
Most seminaries do not offer courses in marketing. The focus of pastoral education is on preaching, teaching, doctrine, and theology – and it must be. However, most seminaries do not offer adequate training and equipping of the every day operational duties of a church organization. Most churches in North America are single pastor congregations. These [...]
Do’s & Don’ts of Print vs Digital
In the last week of May Christianity Today International announced that it was shutting down four more of its print publications (including Today’s Christian Woman) bringing the total to seven magazines in their stable to be cut this year. Print publishing in its many forms is bleeding. Big metropolitan newspapers, magazines of all genres, and [...]
