Archive for Blogging
Christmas Card Marketing
We are closing in on Christmas quickly – somehow, that is next week already! In the past couple of weeks I have started receiving Christmas cards. Cards from friends, cards from businesses, and cards from ministries that I have connected with over the past year. Christmas cards are still a tradition..and a nice one! I [...]
Blogging: When and Why
This week’s ChurchCrunch topic of the week: When Was My First Blog Post? My first blog post was on January 31, 2008, called Marketing for Halifax. I decided at the beginning of this year that I was going to start Marketing Integrity. I have really wanted to start my own business for the past several [...]
Help A Ministry Win $10,000 and You Could Win $500!
For the past month, Future Shop (a Canadian Electronics retailer and competitor to Best Buy) has been accepting video entries to their Wish Your Way to 10K contest. This is a new social media marketing strategy managed in part by Future Shop’s Social Community Specialist (Laura). Details of her contest are here. Future Shop’s Social [...]
Marketing in a Recession
The economy is struggling. Your business is struggling. What do you do? Today, I have been reflecting on what happens to marketing during a recession. I decided to do a search in Google on ‘marketing in a recession”. Interestingly, the top 10 results were all blog posts. Eight of them were written by Americans in [...]
Blog Politics: Your Internet Footprint
Can what you write in your blog come back to haunt your career? Indeed it can! There have been two recent stories in the current Canadian national election campaign that have come to light this week where candidates have been tarnished by the words of their past. There is the situation in a Toronto riding [...]
What is Social Media? Part 3
Continuation of Part 1 and Part 2… I thought the next step would be to identify for those of you who are new to Social Media, what some of the platforms and tools are and what they do. Needless to say, as technology evolves and people get more creative, we continually see new Social Media [...]
What is Social Media? Part 1
I received an e-mail today from a student at a Dutch Research and Communication centre for Journalism. This student had come across the Marketing Integrity Blog through a Google search. This individual is part of a team of students working on their thesis. The e-mail was inquiring for my definition of social media. This team [...]
