Archive for Branding
What Position Should Your Church Take?
In Episode #23 of the Ministry Story Podcast I talked with Mark MacDonald and we discussed what brand postioning is and how important it is to your church’s communications strategy and effectiveness., Listen to How to Position Your Church
Wordle Wonder Words
So, for some Saturday fun… I created the image below in Wordle. Wordle is a toy for generating “word clouds” from text that you provide. The clouds give greater prominence to words that appear more frequently in the source text. You can tweak your clouds with different fonts, layouts, and color schemes. I created the [...]
Does Your Church Brand Resonate?
This week, I spent some time talking with Kerry Bural from The Resonate Group about church branding. Kerry very passionately believes that good church branding is about connecting with people. He asks – what really drives what your ministry is doing? As a church leader, you’ll want to think this through as you listen in to his vast [...]
Branding a Church
For many church leaders, understanding church branding can be confusing. In this week’s Ministry Story Podcast, I talked with Mark MacDonald of PinPoint Creative in North Carolina. If you struggle to get your mind around what branding is and why assessing the brand of your church is so important, I invite you to listen in to our conversation. [...]
Give Your Church Some Good WOM
WOM…Word of Mouth. Often called Word of Mouth Marketing is the most powerful marketing your church can leverage. Trust + Talking It is the power of building off of the trust relationships people have in their sphere of influence, their networks with their friends, family, colleagues, and neighbors. When people talk positively about a product, service, or organization [...]
An Education Resource For Pastors
Please take a few minutes to let me tell you personally why I have started the MinistryStory church marketing and communications podcast (video embedded below) and you can read the official news release here… Let me know what you think about it!
Starbucks Refreshes It’s Brand Icon
Today, Starbucks announced that it was giving it’s logo a contemporary refresh to celebrate its 40th anniversary. Since this week, my podcast was a discussion on church branding, I thought it might be helpful for you to hear Starbuck’s CEO Howard Schultz explain why Starbucks is doing this (see inset video below). Though church logos are not [...]
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