Archive for Branding
Defining Church Marketing
Tension As I have come to work closely with churches, I have discovered that there is a real misunderstanding about what marketing is. As a result, tensions often rise when you use the words “church” and “marketing” in the same sentence! Marketing is Not Just Advertising I think a great deal of that tension comes from the mistake that [...]
Who Are You Anyway?
Online, you are who Google says you are. Have you Googled yourself, your ministry, or business? When I type my name into Google, the results returned by the search engine unwrap my identity. So, what am I all about? Are the results returned painting the picture I want? Am I in control of what is [...]
Is Your Church Keeping Pace With The Social Media Revolution?
The Branded Church Leader
Day two at the 2009 Leadership Summit was equally inspiring. One of the best Summit interviews of all-time was today’s interview with David Gergen. David shared some very engaging and practical insights on leadership from his time serving on the staff of four US Presidents. Interestingly, one of the characteristics of successful leaders according to [...]
The Why of Social Media
Its Friday evening at the start of a long weekend here in Canada. So, I was scrolling through my Google Reader catching up on some great blogs. On one of my favorite new blogs Outreach Mojo, Lee has written a great post that I really think you should read straight up. I have nothing to [...]
Leverage Google Local Business Centre
About six weeks ago I wrote a post to encourage churches to get on Google Local Business Centre. I included all the sign-up steps so that you would have an easy 5-step process to set up and leverage this excellent (and free) tool to help your church (or business) become more easily found in Google [...]
Church: Support Your Logo With A Great Web Site
Yesterday, I wrote that it is critical for a church to invest in their logo…don’t cheap out! Once you have completed this key step, it is now important to support your church communication and marketing efforts with a great web site. Good versus Great It is a non-negotiable…first and foremost your church must have a [...]
