Archive for Branding
Church: Support Your Logo With A Great Web Site
Yesterday, I wrote that it is critical for a church to invest in their logo…don’t cheap out! Once you have completed this key step, it is now important to support your church communication and marketing efforts with a great web site. Good versus Great It is a non-negotiable…first and foremost your church must have a [...]
Church: Invest In Your Logo
Let’s be honest…most churches do not take their logo seriously. Many churches have no logo at all, those that do had it designed or cobbled together 25 or more years ago…and it looks like it. A logo is one of the first things that someone you or your church comes in contact with for the [...]
The Rights to Your Digital Brand
What is your name online? Often very few of us consider our online brand. Increasingly however, our online brand is becoming more and more important. Google has a commanding grip on online search. The majority of people use Google to do their research online. Your brand power lies in the hands of Google. When someone [...]
Church Marketing Sameness and Uniqueness
I was talking with an MBA student yesterday. She asked me if marketing for churches was always the same? It was a good question. Her inquiry came as someone who was not a church goer and she was looking at Christian churches and wondering if they would all employ similar marketing tools, tactics, and strategies? [...]
What is YOUR Assignment?
I think that churches should do the very best that they can to Communicate with Excellence. I also think that each individual Christian should work hard at using their gifts and talents to the highest level of excellence and impact that they are able. In order to do that though, you really need to have [...]
SoulWoW
Get clean from the inside out… What do you think of this recent advertisement by the Catholic Churches in New York City? They have the site for you to check out too: SoulWoW.com 95,000 views of the video in 2 weeks…good viral marketing by a denomination!
Top 9 Things Young Adults Want from Church
I was sent this video (below) and I think it bears some reflection for all church leaders. The video, titled Misplaced was commissioned by the Evangelical Fellowship of Canada (EFC) and profiles young adults views of the church today. All too often, for this generation (18-30), churches are failing to be relevant and as a [...]
Get My Articles Sent To You for Free!
Follow David on Twitter
Articles This Month:
May 2012 S M T W T F S « Apr 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 Articles in Past Months
Blog Categories
Communities:
