Archive for Distribution
Toronto Anglican Bishops Offer Personal Invitations on The Streets
Yesterday morning (Thursday, September 24th), four Toronto Anglican Bishops took to the streets of downtown Toronto to hand out personal invitations to commuters…inviting them to church this Sunday. Interesting marketing approach. I am all for the personal invitation. I think a personal invitation works better than any other marketing effort. However…it only works in partnership [...]
Your Marketing Up in Smoke?
Last weekend here in Halifax, Nova Scotia, merely a few kilometers from my home, a massive forest fire broke out. It was like nothing ever seen in this area in my lifetime. The fire consumed over 2000 hectares of forest and two homes. Given the number of homes in that area of the city it [...]
Books vs. Blogs
I realized today that I have spent more time reading in the past 6-months than normal, concentrating on blogs rather than on books. My keen interest has been to get up-to-speed on marketing, e-marketing, technology, and social media. Historically, I have consumed information on business and career topics from books. Now…not so much. I have [...]
Apple Distribution
OK, it is a new day for me. The end of the PC and the beginning of the “Apple Era”. Today I begin my journey with the MacBook Air. Marketing Integrity needed a new computer, so an investment was made. I won’t bore you with the decision making process, but rest assured it was a [...]
