Archive for E-mail
Brogan’s E-mail Writing Tips
For the past few weeks I have been thoughtfully considering writing a post on useful e-mail writing tips. I am fairly safe in guessing that you are like me digging through a daily barrage of e-mail both professionally and personally. Because we are so bombarded with information push and pull via e-mail, I think it [...]
E-Mail: Pick Up The Phone
Sometimes things just get out of control with e-mail. I have noticed a disturbing trend (that even I have participated in) where people would rather send an e-mail than pick up the phone. Today, I was involved in just such a situation. There was an inventory issue I was trying to resolve and I sent [...]
SPAM Never Tasted So Bad
SPAM. No, not the SPiced hAM. Anyone who has an e-mail account is more than familiar with SPAM. Perhaps more familiar than we would like to be. Did you know that this month {May 2008} is the 30th anniversary of SPAM? Hard to believe. Another fact that is hard to believe is the percentage of [...]
Email Subject Lines: Keep Names Out!
In today’s e-mail world we are bombarded in our in-boxes. For most of us it is becoming a challenge to keep up with it all. That is why the subject line of an e-mail is becoming even more important than ever. Sometimes you have to give the recipient a reason to open your e-mail…something to [...]
E-mail Campaigns: The Proof of Personalization
I have been managing some product e-mail campaigns for an organization for the past few years. Doing coast-to-coast campaigns to support the face-to-face efforts of their sales force. The company released 4 new products in March 2007. Their biggest sales cycle for these products is March-July. So, we did a series of campaigns in support [...]
