Archive for E-mail

E-mail Campaigns: The Proof of Personalization

I have been managing some product e-mail campaigns for an organization for the past few years. Doing coast-to-coast campaigns to support the face-to-face efforts of their sales force. The company released 4 new products in March 2007. Their biggest sales cycle for these products is March-July. So, we did a series of campaigns in support [...]

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