Archive for Marketing
Branding a Church
For many church leaders, understanding church branding can be confusing. In this week’s Ministry Story Podcast, I talked with Mark MacDonald of PinPoint Creative in North Carolina. If you struggle to get your mind around what branding is and why assessing the brand of your church is so important, I invite you to listen in to our conversation. [...]
Volkswagen: Superbowl Champs
In my opinion, Volkswagen won the 2011 Superbowl ads championship. They released their Passat ad five days early on YouTube and it is brilliantly creative and swept across the world with over 13 million views as of this writing. Their second ad in this year’s list was the new “Black Beetle” commercial. Sleek! Well done [...]
Creativity, Connection, and Cuteness
Great creativity, consumer connection, and cuteness all rolled into one car ad that is sure to go viral.
Church Communication Culture
The culture between Canada and the Unites States is different. There are many similarities, but it is different. The culture in small towns (in Canada or the US) is different from the culture in cities. The culture from state-to-state and province-to-province is different as well. Churches have to take into account the culture they are communicating to and [...]
Top 5 Reasons for Using WordPress for Your Church Website
Today, I published episode #6 of the MinistryStory church marketing and communications podcast. Today’s episode focuses on answering a question I have been getting a lot over the past year. Why do you use WordPress as the foundation or platform for the church websites you develop? I have answered that fully in the podcast. As [...]
Give Your Church Some Good WOM
WOM…Word of Mouth. Often called Word of Mouth Marketing is the most powerful marketing your church can leverage. Trust + Talking It is the power of building off of the trust relationships people have in their sphere of influence, their networks with their friends, family, colleagues, and neighbors. When people talk positively about a product, service, or organization [...]
An Education Resource For Pastors
Please take a few minutes to let me tell you personally why I have started the MinistryStory church marketing and communications podcast (video embedded below) and you can read the official news release here… Let me know what you think about it!
