Archive for Marketing
Does Your Church Brand Resonate?
This week, I spent some time talking with Kerry Bural from The Resonate Group about church branding. Kerry very passionately believes that good church branding is about connecting with people. He asks – what really drives what your ministry is doing? As a church leader, you’ll want to think this through as you listen in to his vast [...]
The Strategy Behind the STORY
The more I work with churches, the more I am convinced that having a church marketing or communications strategy is a key element to successfully reaching people in your community and significantly makes your church better stewards of your human, time, and financial resources. I can best explain it with my STORY process. Let me [...]
5 Ways To Create A Great Visitor Experience
This week’s Ministry Story Podcast episode #11 is the conclusion of my interview with Anthony Coppedge. Anthony wrote a blog post earlier this year which he called The Disney Experience at Church. We discuss his five key observations: Leverage the Web – User Testimonials On-Site Arrival Deliver What Your Selling Consistent Impressions Have a Heart So, please [...]
A Disney Church Experience?
Can a church offer a visitor a similar experience and visitor anticipation as Disney? Can going to church actually be as exciting as going to Disneyland? In this week’s Ministry Story church communications podcast, I talk with Anthony Coppedge, Director of Communications at Fellowship Technologies. Anthony shares his recent Disney experiences and some powerful insights that church leaders can [...]
How Important is Your Church Website Content?
Very. Very important! Most organizations drop the ball when it comes to creating compelling and focussed content on their websites. Churches struggle in this area too – maybe even more so because this task is often given to a volunteer. In this week’s Ministry Story church marketing and communications podcast, I share a couplke key [...]
Branding a Church
For many church leaders, understanding church branding can be confusing. In this week’s Ministry Story Podcast, I talked with Mark MacDonald of PinPoint Creative in North Carolina. If you struggle to get your mind around what branding is and why assessing the brand of your church is so important, I invite you to listen in to our conversation. [...]
Volkswagen: Superbowl Champs
In my opinion, Volkswagen won the 2011 Superbowl ads championship. They released their Passat ad five days early on YouTube and it is brilliantly creative and swept across the world with over 13 million views as of this writing. Their second ad in this year’s list was the new “Black Beetle” commercial. Sleek! Well done [...]
