Archive for Printing
Marketing A Church In Canada
Canada is a different culture from America. There is a completely different perspective of the Christian Church in Canada. We are a large country geographically (second largest in the world), yet our population is comparatively small. Across this great land, churches are shrinking and closing their doors. It is not that there isn’t a hunger for spiritual things – it [...]
Do’s & Don’ts of Print vs Digital
In the last week of May Christianity Today International announced that it was shutting down four more of its print publications (including Today’s Christian Woman) bringing the total to seven magazines in their stable to be cut this year. Print publishing in its many forms is bleeding. Big metropolitan newspapers, magazines of all genres, and [...]
Church Marketing in Canada
Church marketing is different from country to country. Actually, in large countries like the USA and Canada it may be different even across regions of the country. What works to market a church in Atlanta may not work to promote a church in Seattle. What works in Vancouver may not work to market a church [...]
Books vs. Blogs
I realized today that I have spent more time reading in the past 6-months than normal, concentrating on blogs rather than on books. My keen interest has been to get up-to-speed on marketing, e-marketing, technology, and social media. Historically, I have consumed information on business and career topics from books. Now…not so much. I have [...]
Get Creative Uniqueness
Relationship building in any business is a critical success factor. It is almost more vital for a small business or a non-profit organization because you can’t lean on big-blast advertising. Regardless of the size of your business or industry however, it is seldom that the relationship with your client does not matter in closing the [...]
It’s All in The Cards
So, do you always carry business cards with you? It is amazing to me how many “business” people do not. Now, think about how often you run into people in the run of a day. Do you meet new people? Reconnect with people you have not seen in a while? I think we can all [...]
The WOW Card
The business card. A simple piece of paper with some ink. Right? Well, the business card has a rather interesting history. According to Wikipedia, the first version of business cards appeared as the “Visiting Card” in 15th century China. Then the emergence of “Trade Cards” came about in 17th century England. These cards were used [...]
