Archive for Search Engine Opt.
Who Are You Anyway?
Online, you are who Google says you are. Have you Googled yourself, your ministry, or business? When I type my name into Google, the results returned by the search engine unwrap my identity. So, what am I all about? Are the results returned painting the picture I want? Am I in control of what is [...]
A Marketing Success Secret…
One of the best marketing things a business or church can do is to have a blog. A blog is low cost in dollars but high-cost in time investment. The time and creativity angle is the biggest challenge for most small business owners or ministries. However, the value-add for your organization is massive. The Marketing [...]
The Search Engine That’s Best for Your Church
This is a test… Really, it is! Which search engine best represents your church? I have been very negative about Bing in conversations with friends and family. My personal search engine of choice is Google. Maybe you prefer to use Yahoo. But, which search engine gives you the best search results? That is a debatable [...]
AdWords for Churches
I came across an interesting article on Christianity Today called Church Growth by Google. I have to say, when I see mainstream Christian media reporting positively on the integration of technology and marketing into church ministry it makes me very happy. The article reports the positive experiences several churches have had buying Google AdWords as [...]
Should A Small Business Use Google AdWords?
The answer is simple…no. What is Google AdWords? It is the advertising arm in the Google search directory where you can pay to purchase small ads in the right column of any given the search results page. You pay for placement according to key words. So, you have to try to determine what search words [...]
