Archive for Search Engine Opt.
Your Web URL: Fire Hose or Funnel
I have been thinking a lot about URL’s lately because I have been working on the core branding of Marketing Integrity. Because so many of the dot com options are now gone, companies have to be more creative in picking their domain name or URL. In my case, MarketingIntegrity.com is not a viable option. So, [...]
Dare to Be Different
I just spent the last two days attending the Atlantic Internet Marketing Conference which was held this year in Moncton, New Brunswick. While much of it is still fresh in my mind, I thought I would share with you the most relevant themes from the sessions I attended. A common thread related to content. Whatever [...]
Why Blog: Lessons
In February, I wrote a post on why small businesses and non-profit organizations in the Maritimes should Blog. It was an experiment to test some of the literature I have been reading of late on how blogging can benefit an organization in search rankings. Here are some lessons learned: 1) The experiment was a total [...]
Small Business Blogging
I read an article today titled Starting A Small Business Blog by Doug Platts. In this article he points out some strategies to ensure your blog helps your business move forward as you are starting out. His post ties in nicely with my earlier posts Why Blog and Ask Your Customers. One of the action [...]
Ask Your Customers
I ran across an interesting blog article on Duct Tape Marketing today that ties in really well to enhance a point I was trying to make in my post ‘Why Blog” earlier this week. The article is called ‘What Would You Google If?” I encourage you to read it and give some thought to asking your customers [...]
Why Blog?
A good question don’t you think? There are now so many blogs online that the world is filled with information overload. People are utilizing blogs to share their thoughts on everything you can possibly imagine. But, from a small business standpoint, why blog? If you run a small business or non-profit organization in Halifax, Nova [...]
