Archive for Web
How To Foster Two-Way Communication Through Your Church Web Site
Last week, I wrote a post titled How Every Church Should Communicate to look at the value-proposition of your church web site as a mass-communication medium. From that post, a member of the Marketing Integrity community asked this question: “Do you have some suggestions for HOW to foster two-way communication through a website? Or how [...]
How Every Church Should Communicate
Communication is important for your church and ministry. Your church web site gives you the power to communicate in a more cost-effective way than any other communication medium in history. We have seen the following mass communication platforms develop over time: The printed book The printed periodical (newspaper/magazines) Radio Television The Internet As these has [...]
Who is RSS Worthy?
Really Simple Syndication – RSS – truly can be one of your online “best friends”. This wonderful technology allows you to have freshly published information from the web sites that are most important to you delivered directly to you instead of you having to go looking for it every day or throughout the week. There [...]
The Art of Being Useful
Recently I have been spending some time on different church web sites to get a sense for how useful they are. When I say useful, I mean more than easy to use… Easy To Use A church web site has to be easy to use. The navigation needs to be very intuitive and the section [...]
The Power In Your People
Last week I wrote a post about The Church Planter’s Top Two Marketing Tools – the focus was on the importance of a church web site and the value of invitation cards. I firmly believe these are two critical tools. Yet, because church marketing is essentially telling your story, I wanted to expand on my [...]
Will Catholics Come Home?
The Catholic Church in America is launching a new marketing campaign called Catholics Come Home. They have a designed a special web site for the campaign CatholicsComeHome.org and a series of television ads to compliment a broad media blitz. The campaign will roll out on a diocese by diocese basis starting prior to Christmas. This [...]
Did You Know?
Our world is changing rapidly and technology is facilitating and impacting a lot of that change. Take a few minutes to connect with some great facts and stats of the ever rapidly changing media landscape in this video – and reflect on how these changes impact ministry in churches… HT to ChurchCrunch for the info [...]
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