Archive for Ministry

Connected Marketing

My friends The Marketing Twins have a new blog dedicated to church marketing.  They have a new blog post written by yours truly called Connected Marketing.  Please take a few minutes and read my post over on their blog and I welcome your comments and insights.
Connected Marketing…

The Power of Your Name

From Seattle, Washington.
Yesterday as we walked through Pikes Place Market something powerful happened.  We had stopped to buy Starbucks coffees so we could stroll and sip as we took in the shops and market stalls.
We approached one produce vendor.  He immediately engaged my wife in conversation.  “Shelly”, he said, “would you like to try this [...]

Differentiating Churches

Happy Canada Day!
I am actually not even in Canada today to celebrate our nation’s birthday.  My wife and I are enjoying a beautiful summer vacation day in Seattle, Washington.
I had to write a post because of a powerful marketing observation.
Today, we visited Seattle’s famous Pike Place Market.  There are tons of market stalls all selling [...]

Church Marketing Definition

Depending on where you look, you will find many definitions for marketing.  The complex textbook definitions are very theoretical.  Practically speaking however, marketing is a very broad discipline and as such I believe needs a very applied definition.  I like these two in particular:
John Jantsch of Duct Tape Marketing defines marketing:
“Getting someone, who has a [...]

Church Marketing Plan

You Need a Plan
There is a tug of war in most churches when it comes to marketing.  There are those that think marketing the church or marketing Jesus is just plain wrong.  I of course disagree.  Marketing at it’s core is telling your story and we the church, have the best story on the planet [...]

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