Archive for Canada
My New Storytelling Mission
The past year has been a year of transformation for me – spiritually, emotionally, and mentally. In addition, there has been that “big” thing called career. I certainly am in a much different place today than I was a year ago! Take a minute and watch this video (inset in website/below) to hear first-hand about [...]
Church Marketing and Communications Podcast
I have been thinking for quite some time that there was a need for a church communications and marketing podcast. Today, I recorded the inaugural episode of the Ministry Story Podcast. You, as the readers of this blog get the first opportunity to listen to it…and provide me with some feedback – I sincerely want the honest [...]
Does Your Church Target?
Today I wrote another post for MediaSalt.com called Who Are The People In Your Neighbourhood? In this post I would like church leaders to consider who their target market is. I belive that a responsible church will identify a target demographic(s) and strategically plan their programs, outreach, and communication in a focused and effective way [...]
Marketing A Church In Canada
Canada is a different culture from America. There is a completely different perspective of the Christian Church in Canada. We are a large country geographically (second largest in the world), yet our population is comparatively small. Across this great land, churches are shrinking and closing their doors. It is not that there isn’t a hunger for spiritual things – it [...]
Top 5 Marketing Tools for Small Churches
In Canada 46% of churches have an attendance of less than 75 according to a 2003 research study by Outreach Canada. In the USA, a study done by the Hartford Institute in 2006/07 contends that 59% of churches have less than 100 people in attendance. The majority of churches are small communities. As a result, [...]
Your Church Competes With…
Let’s be honest, we live in an entertainment culture. We have become conditioned to crave entertainment. Sunday Morning Competition On Sunday morning, your church is in a competition. You are competing with the entertainment channels that are clamoring for the attention of people living in your community. television movies sports recreation video games So what [...]
Everything A Church Does Is Marketing
Sadly, there are still many churches where mixing the words “church” and “marketing” in the same sentence causes conflict. I think this is because many people equate marketing with advertising. Advertising is merely one function of marketing. Sometimes this struggle lies with people perceiving that “the church” should not be using the methodologies of the [...]
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