Archive for Church Marketing
Branding a Church
For many church leaders, understanding church branding can be confusing. In this week’s Ministry Story Podcast, I talked with Mark MacDonald of PinPoint Creative in North Carolina. If you struggle to get your mind around what branding is and why assessing the brand of your church is so important, I invite you to listen in to our conversation. [...]
Church Communication Culture
The culture between Canada and the Unites States is different. There are many similarities, but it is different. The culture in small towns (in Canada or the US) is different from the culture in cities. The culture from state-to-state and province-to-province is different as well. Churches have to take into account the culture they are communicating to and [...]
Top 5 Reasons for Using WordPress for Your Church Website
Today, I published episode #6 of the MinistryStory church marketing and communications podcast. Today’s episode focuses on answering a question I have been getting a lot over the past year. Why do you use WordPress as the foundation or platform for the church websites you develop? I have answered that fully in the podcast. As [...]
18 Years Ago Today
My Story: Valley of Despair It was a day exactly like today. The weather forecasters were scheduling a a huge snowstorm to strike our region starting around noon. It was Thursday, January 21, 1993. I was out of town on the tail-end of a business trip and I decided to drive home early that morning so I [...]
Give Your Church Some Good WOM
WOM…Word of Mouth. Often called Word of Mouth Marketing is the most powerful marketing your church can leverage. Trust + Talking It is the power of building off of the trust relationships people have in their sphere of influence, their networks with their friends, family, colleagues, and neighbors. When people talk positively about a product, service, or organization [...]
Church Marketing Insights From A Mystery Worshiper
I recently met Greg Atkinson at a conference and he graciously gave of his time to sit down with me to record our conversation about his experiences as a church mystery worshiper or church secret shopper. He is hired by churches all over the Unites States to come in “unannounced” and provide feedback on his experiences as a first-time [...]
Implanting Entrepreneurship In Kids
I came across this interesting video (embedded below) which was a TED Talk at TEDxEdmonton by Cameron Herold. The talk doesn’t have anything specifically to do with church marketing, but the principles will get you thinking. Cameron shares some of the entrepreneurial skills he developed as a child and what I like about it is that there are some [...]
