Archive for Church Marketing
Church Marketing Insights From A Mystery Worshiper
I recently met Greg Atkinson at a conference and he graciously gave of his time to sit down with me to record our conversation about his experiences as a church mystery worshiper or church secret shopper. He is hired by churches all over the Unites States to come in “unannounced” and provide feedback on his experiences as a first-time [...]
Implanting Entrepreneurship In Kids
I came across this interesting video (embedded below) which was a TED Talk at TEDxEdmonton by Cameron Herold. The talk doesn’t have anything specifically to do with church marketing, but the principles will get you thinking. Cameron shares some of the entrepreneurial skills he developed as a child and what I like about it is that there are some [...]
7 Billion Reasons
This video (click here if it is not embedded) below is produced by National Geographic and offers some interesting statistics and insights on the global population in 2011. As you watch it, reflect on what some of these statistics may imply for your church, for us as Christians. If we have the greatest story on the planet to tell, [...]
A Redeeming Voice
It’s a new year and we all want a story of renewal. We love to hear about redemption. In our world filled with negative media…bad news proliferates our society. People are compelled by something fresh…hope. This past Monday, a reporter from The Columbus, Ohio Dispatch posted a video on Youtube that he shot of a man on the [...]
Starbucks Refreshes It’s Brand Icon
Today, Starbucks announced that it was giving it’s logo a contemporary refresh to celebrate its 40th anniversary. Since this week, my podcast was a discussion on church branding, I thought it might be helpful for you to hear Starbuck’s CEO Howard Schultz explain why Starbucks is doing this (see inset video below). Though church logos are not [...]
Church Branding
This week I launched the Ministry Story Podcast where I sat down with Phil Cooke, author of Branding Faith to discuss church marketing, branding, and media. In our conversation, I asked Phil to define branding – this is his response: “Branding is about telling your story well. Branding is simply a compelling story about a [...]
Defining Church Marketing
Tension As I have come to work closely with churches, I have discovered that there is a real misunderstanding about what marketing is. As a result, tensions often rise when you use the words “church” and “marketing” in the same sentence! Marketing is Not Just Advertising I think a great deal of that tension comes from the mistake that [...]
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