Archive for Small Business Marketing

The Power of Your Name

From Seattle, Washington.
Yesterday as we walked through Pikes Place Market something powerful happened.  We had stopped to buy Starbucks coffees so we could stroll and sip as we took in the shops and market stalls.
We approached one produce vendor.  He immediately engaged my wife in conversation.  “Shelly”, he said, “would you like to try this [...]

Marketing With Online Video

With each passing month the way people use the Internet changes.  Broadband or high speed Internet access is now mainstream and it enables interactivity and integrated tools like video that enhance the web experience.
On Wednesday of this week Marketing Charts posted the Nielsen Online results of online video usage. Some relevant statistics:
“The average online American [...]

Capturing Passion Without Saying A Word

I wanted to share this video because it is a good demonstration of capturing history, mission, and passion without using words.  Images say it all and reflect the intensity and joy of the moment  and “goal” perfectly.  This is great marketing…

Excellence is Counter-Cultural

In church ministry and in small business the way to stand out and make a unique impression is to do everything you do with excellence.  As I have been looking around lately I have concluded that the pursuit of excellence is counter cultural.  To strive for excellence may be the goal of some but if [...]

Who Goes Beside The Elevator?

I travel a lot for business.  Recently, I had a 10-day coast-to-coast road-trip.  Ten days, ten nights, away from home, and far too many different hotel rooms.  At the end of my journey, I had two nights in the same hotel in Calgary.  The first night I was checking in late, I did not arrive [...]

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