Archive for Small Business
The Power of Your Name
From Seattle, Washington. Yesterday as we walked through Pikes Place Market something powerful happened. We had stopped to buy Starbucks coffees so we could stroll and sip as we took in the shops and market stalls. We approached one produce vendor. He immediately engaged my wife in conversation. “Shelly”, he said, “would you like to [...]
Marketing With Online Video
With each passing month the way people use the Internet changes. Broadband or high speed Internet access is now mainstream and it enables interactivity and integrated tools like video that enhance the web experience. On Wednesday of this week Marketing Charts posted the Nielsen Online results of online video usage. Some relevant statistics: “The average [...]
Capturing Passion Without Saying A Word
I wanted to share this video because it is a good demonstration of capturing history, mission, and passion without using words. Images say it all and reflect the intensity and joy of the moment and “goal” perfectly. This is great marketing…
Excellence is Counter-Cultural
In church ministry and in small business the way to stand out and make a unique impression is to do everything you do with excellence. As I have been looking around lately I have concluded that the pursuit of excellence is counter cultural. To strive for excellence may be the goal of some but if [...]
Who Goes Beside The Elevator?
I travel a lot for business. Recently, I had a 10-day coast-to-coast road-trip. Ten days, ten nights, away from home, and far too many different hotel rooms. At the end of my journey, I had two nights in the same hotel in Calgary. The first night I was checking in late, I did not arrive [...]
The Marketing Learning Challenge
I would like to challenge you as a small business owner or as a non-profit ministry leader to keep learning about marketing and about the integration and application of technology into your organization’s strategy. Things are moving fast and it is hard to keep up with all of it isn’t it? Do I Need to [...]
Time
For your organization, time is your opponent. There is never enough time to get everything done you would like to do. There is never enough time for marketing. There is never enough time to make a difference. There is never enough time. Focus on what you do best. Farm out what slows you down or [...]
