Archive for Small Business
What is YOUR Assignment?
I think that churches should do the very best that they can to Communicate with Excellence. I also think that each individual Christian should work hard at using their gifts and talents to the highest level of excellence and impact that they are able. In order to do that though, you really need to have [...]
Time to Stand Out!
I have just finished reading a new book Collapse of Distinction by Scott McKain. I think this is a valuable and practical read for those of you in Small Business or in Church Ministry. Distinction for Small Business Scott does an excellent job communicating his Four Cornerstones of Distinction. After exploring why distinction is vital [...]
Customer Service Marketing
I had a great conversation today with an old high school friend about customer service. Both of us have had similar experiences and observations on the decline in customer service. Customer Service: A Key Element of Marketing Think about the variety of ways customers come in contact with your organization: your web site your telephone [...]
Viral Marketing and YouTube
More companies are starting to realize the marketing impact and power of posting their TV commercials on YouTube…especially the remarkable or unique ones. YouTube is a social community that thrives on unique video content that gets passed and shared with friends around the web which in turn becomes around the world. The best videos take [...]
No More Going Through The Motions
I think Matthew West‘s song “The Motions” is becoming my theme song for 2009. I just came home from a 10-day coast-to-coast business trip. When you spend a lot of time alone, it gives you a lot of time to think. We spend so much time “working” that we really should be doing something that [...]
Pizza On The Web
Tonight, I am wrapping up a 10-day business road trip where I have crossed the continent and tomorrow morning will finally return to the east coast. I travel a lot and this evening I discovered a reality of business travel in 2009…hotels are no longer supplying phone books in the rooms. Why is this important? [...]
Twitter on the Rise
I have been on Twitter for a year now and in many ways it seems “old” to me. Interestingly, it is still oh so very new to most. The growth of Twitter has been astonishing in the past few months. Much of this has been due to the prime-time airplay that this Social Media application [...]
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